From The New York Times:
The United States has a varied community of tea aficionados, of course, but the nation’s best-known tea magazine, TeaTime, is flush with recipes for lavender scones, advertisements for cozy murder mystery novels and reviews of heavily doilied tearooms.
Dominic Alvernaz wants to change all that. His small-batch, sustainably sourced loose leaf tea company, Pitch Black North, was founded in keeping with “Satanic values,” according to its website, and nurtured with copious doses of Scandinavian black metal, a musical genre. Its dynamic, fair-trade blends have names like Satan’s Slumber and Throat of Lucifer; there are limited-edition blends with the Cleveland metal punk band Midnight and the British gothic black metal band Cradle of Filth.