From Business Insider:
In the last few weeks, CEC Entertainment, Chuck E. Cheese’s parent company, silently listed countless “Pasqually’s Pizza & Wings” restaurants on delivery platforms across the country, sparking internet outrage after a diner discovered her Pasqually’s pizza order came from the children’s dinnertainment giant. But Chuck E. Cheese isn’t the first chain to operate a delivery-only restaurant out of its kitchens.
Virtual restaurants have been a part of the restaurant landscape for a long time, perhaps longer than many people realize. In fact, you may have ordered from one without knowing. Chick-fil-A has virtual restaurants that serve its primary brand. Gourmet hot dog chain Doghaus launched eight new virtual restaurant brands in April. Even McDonald’s opened one in London last December.
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