From Good Good Good.com:

In 2012, Brooklyn’s Mike Matthews was at work when one of his coworkers came into the office, lamenting a recent breakup.
As she opened up to him, a singular thought crossed his mind: She needs to talk to Grandma Eileen. “She said, ‘Mike, that’s so weird. You want me to call your grandma?’” he recalled in a social media post. That was the birth of the Grandma Stand.
