From The New York Times:
The current cultural moment may be particularly auspicious. Witches have been enjoying something of a revival, and not only because of “Wicked,” the hit musical film starring Ariana Grande and Cynthia Erivo. The “witchtok” hashtag on TikTok has millions of posts, as users flock to witchcraft’s moody aesthetic, as well as to its emphasis on alternative healing and nature-centered spirituality.
“Part of the draw for us to witchcraft is the acceptance and celebration of our personal identities, bodies, bodily autonomy, a love of our planet and, in many cases, healing from past religious traumas,” Devin Hunter, who runs the website Modern Witch, wrote in an email. “For example, many of us are women, members of the LGBTQIA+ community, and are members of other underserved communities. Like us, those convicted and tried for witchcraft were often vulnerable people living on the fringes of society.” (In some countries and regions, women continue to be prosecuted for witchcraft.)