Over the past several years, a new wave of “witchy winemakers” has been making a splash in the beverage industry.

Future 40 Tastemaker Nancy Ulloa, the self-described “wine witch” behind Ulloa Cellars, infuses her bottlings with “metaphysical and spiritual methods.” She gives offerings to the vineyards prior to harvesting her grapes. She uses crystals and recites affirmations during the fermentation and aging process.  Brittany Banda of Xochil Wines, another Paso Robles-based, Latina-owned brand, uses Mesoamerican deity oracle cards to seek guidance from her ancestors throughout the winemaking process. Up in Mendocino, recently launched Bad Witch Wines also incorporates rituals into her winemaking.