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Chipotle’s Ouija Board Ad Sparks Backlash – But The Real Danger Goes Much Deeper

October 13, 2026 by sd

From PNW:

A fast-food chain wants to bring back its margaritas. So naturally, it turns to a Ouija board and tells customers that the spirits have spoken.
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That is the premise behind Chipotle’s Halloween marketing campaign, which has drawn criticism from Christians who see something far more troubling than a questionable advertising gimmick.
The restaurant chain’s limited-time “Summon the Spirits Tour” celebrates the return of its discontinued margarita, complete with promotional imagery featuring a Ouija board and social media messaging about summoning spirits. Ultimately, the question isn’t whether Christians should boycott Chipotle. Individual believers can make that decision according to their convictions. The bigger issue is what happens when practices explicitly condemned in Scripture become jokes, games, and marketing opportunities.

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