From Fox News:
The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, “Copy Nothing,” in a promotional video last week. The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.” Notably, the ad did not feature any cars in its 30-second run.
The video blew up on social media, attracting over 163 million views and over 100,000 comments. Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”