From Associated Press:
McDonald’s said Wednesday it will spend $8.5 billion over the next decade to modernize its restaurants globally.
Fast-food traffic in many markets, including the U.S., is flat, so for McDonald’s to continue to grow it has to grab share from competitors and improve restaurant productivity, McDonald’s Chairman and CEO Chris Kempczinski said at a meeting with investors at the company’s Chicago headquarters. McDonald’s wants to automate more tasks, like inventory and scheduling, and improve kitchen operations. On the product side, McDonald’s said hand-breaded chicken, which has rolled out at 10,000 restaurants in Asia and a handful of restaurants near Chicago, has boosted sales and quality ratings. Many of McDonald’s competitors, like Chick-fil-A and KFC, offer hand-breaded chicken. The company plans to expand its testing to more markets in the U.S. and Ireland next year.